Services

What We Build

Two lanes. One team. Every project built to grow with you.

You're running a business, not shopping for a vendor. We partner with owners who want a web presence and AI toolkit they can actually rely on — built by people who understand what's at stake.

Whether you need a polished new site or a custom-built AI solution — or both — we have a path for you.

Web Design

Custom websites built on Squarespace, Shopify, or Next.js. Designed to convert, built to last. No templates recycled from someone else's brand.

  • –Custom design — never a generic template
  • –Mobile-first, performance-optimized
  • –SEO fundamentals built in
  • –CMS so you own your content
  • –Ongoing care plans available

AI Solutions

AI-powered tools and workflow automation built for real business problems. From smart chatbots to custom agents that handle your intake, follow-up, and internal ops.

  • –AI assistants trained on your business
  • –Workflow automation for repetitive tasks
  • –Lead qualification and after-hours handling
  • –Integration with your existing tools
  • –Built on production-grade architecture
Packages & Pricing

Straightforward packages with clear scope

Every engagement starts with a conversation.

Web Design

Growth

$7,500 – $12,5004–5 weeks

For established businesses ready to turn their website into a real growth asset.

  • –Up to 12 pages, custom designed
  • –Motion and scroll animations
  • –Blog / resource section
  • –CRM and lead capture integration
  • –Conversion-focused layout and CTAs
  • –Performance optimization
  • –60 days post-launch support
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Most Popular

Web + AI Starter

$7,500 – $12,0003–5 weeks

A custom website and AI assistant, built together as one system. The fastest way to get a modern web presence that actually works for you 24/7.

  • –Up to 8 pages, fully custom designed
  • –RAG-powered AI assistant embedded on your site
  • –Lead qualification and visitor engagement
  • –CMS + CRM integration
  • –30 days monitoring and tuning
  • –Upgradeable as you grow
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AI Solutions

AI Business

$8,000 – $20,0003–6 weeks

For businesses losing hours every week to repetitive work. We build the agents that take those tasks off your plate.

  • –Workflow discovery session
  • –Custom AI agent(s) for your use case
  • –Integration with CRM, email, Slack, calendar
  • –Human-in-the-loop controls
  • –Team training and documentation
  • –60 days post-launch support
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Flagship

Full Stack Launch

$35,000+8–16 weeks

For companies ready to invest in a proprietary digital platform — custom-built, AI-powered, and designed to create real competitive distance.

  • –Brand and positioning workshop
  • –Full design system
  • –Custom React/Next.js web application
  • –AI agent or RAG pipeline built in
  • –Auth, dashboards, third-party API integrations
  • –Observability and production infrastructure
  • –90 days post-launch support
Let's Scope Your Project
Ongoing Support

Every project ends with a launch — the best don't stop there

Every project ends with a launch — but the best client relationships don't stop there.

Website Care Plan

$150–$400/mo

Updates, backups, security monitoring, hosting management.

AI Monitoring & Tuning

$500–$2,000/mo

Monthly tuning, prompt refinement, performance review, new knowledge base updates.

Growth Retainer

$1,500–$5,000/mo

Ongoing development — new pages, CRO experiments, feature additions, strategic support.

Retainer options are discussed during your discovery call.

Our Process
01

Discovery

We learn your business, goals, and what success looks like.

02

Design & Plan

Wireframes, architecture, and a clear project roadmap.

03

Build

Development, integrations, and AI training in parallel.

04

Launch & Support

QA, go-live, and included post-launch support.

Our Niche

Built for businesses that build things

We have a background in residential remodeling — which means we know what a contractor's day actually looks like. You're running crews, managing subs, chasing permits, and answering calls at 7pm. Your website is the last thing on your mind, and your AI strategy doesn't exist yet.

That's exactly why we started Pine & Petal Design. We build web presence and AI tools specifically for home services businesses — contractors, GCs, specialty trades, and remodelers — who are ready to look as good online as they do on the job.

  • After-hours AI that answers lead inquiries while you’re on the job site
  • Websites that rank locally and convert visitors into estimate requests
  • Workflow automation that handles intake, follow-up, and scheduling
See How It Works for Your Business

Ready to build
something worth showing?

Tell us about your project — we'll respond within one business day with thoughts, questions, and a path forward. No pressure, no pitch deck.

Start the ConversationServing Lansing, Mid-Michigan, and beyond